[e2e] Free Internet & IPv6

Jon Crowcroft jon.crowcroft at cl.cam.ac.uk
Wed Sep 19 01:20:02 PDT 2012

So here's an idea - (pace, Bob Briscoe and Google Adwords)

Decongestant Adverts
(DA - Like
Congestion Exposure, only backwards - employing Yet Another Level of
Redirection called

bandwidth doesn't have much operational cost - te real cosrt is the shadow
price of other people's traffic you displace - if there isn't other
traffic, then the additional cost of carrying yours is little.

So we can have a receiver pays model for capacity - and the way they pay is
via third party ads..

now this works very nicely if we observe that
congesiton exposire requires you to transparently reveal where the
congestion is - i.e. the source of ECN marks...

so the source can also reflect  the receiver to a wiling advertiser site,
who then sends adverts with ECN-willing-to-pay marks ...

sine the adverts flow the opposite direction from the traffic they don't
add to congestion - indeed on many links (e.g. Adsl) there's plenty of
capacity that way anyway

that way, the net is free at the network layer, not just uo in the clouds

what say?

I see a bright new decongested future, full of IP banner ads

On Wed, Sep 19, 2012 at 12:25 AM, Fred Baker (fred) <fred at cisco.com> wrote:

> On Sep 18, 2012, at 3:26 PM, Arjuna Sathiaseelan wrote:
> > Lets put the economics aside for a moment. I am more thinking like if
> > we can assign a class of IP addresses, where essential government
> > services  run, and lets say if the intermediate network devices are
> > configured (within the network operators) to recognise that these IP
> > addresses can be allowed to access without the client/user to pay,
> > then the network operators can always allow access to these services.
> > So are there any technological challenges here to realize this? I dont
> > think so.
> There's no technical challenge there. It's a business problem. Allocate
> some addresses from the existing pool and use them for a defined service
> such as you're describing.
> What happens next, of course, is that since bandwidth costs money and no
> money is being exchanged, one gets no bandwidth. You've had the experience
> in hotels, no doubt; they offer free wifi in every room, by which they mean
> they have installed wifi APs on a LAN and connected that to some service
> provider. It works just fine as long as you send no packets on it. If you
> decide to send packets, oh, well gee. 20% loss is not a problem, is it?
> It's better than losing ALL of the packets, and after all it's free...
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